Category: General Article

What can an SEO Expert do for You?

Online marketing is a must for any business organisation that wants to be visible to their target market today. To this end, you will find many professionals with different skills and areas of expertise. Among the most highly sought after skills when it comes to digital marketing is SEO (Search Engine Optimisation) and for a good reason.

SEO professionals can help businesses implement proven strategies for getting found by consumers over the Internet. They have a list of abilities that are highly relevant to the industry.

SEO Expert – Do you need one?

While most business organisations are perfectly capable of producing marketing content and implementing a content strategy on their own, all these efforts will likely go to waste without the right SEO methodologies. If you are genuinely keen on establishing a profitable business presence online, then you will find SEO web marketing services invaluable.

Searches made on Google search engine are all driven by keywords. These are used to determine what content matches a particular query based on the terms entered on the search field. Google uses a sophisticated algorithm designed to return the best possible information. The better the source, the more likely users can see them on search engine results.

The challenge that businesses face is to have their website listed as one of the top results for a given query (search rankings). Google always make tweaks to their search engine algorithms to display the best results to users. This makes it difficult for businesses to get found online.

SEO experts in Sydney help businesses optimise their site around a set of relevant keywords. If done correctly, your business site can rank on page one on Google for specific keywords that drive conversions (sales, sign-ups, subscriptions, etc.)

SEO experts spearhead one’s digital marketing strategy and provide … Read the rest

Tips for Writing Quality Articles that Google Likes

Quality articles are articles that give a positive impact or benefit to their readers, having a certain value for their readers. Many people make articles but don’t know how to make quality articles for their blogs or websites. What should you consider writing quality articles? In fact, not only liked by your readers, Google also likes it. If your article is liked by Google, then your article can have a high chance to appear on the first page, for example if you want to make an article about the website you can insert keywords such as: Gold Coast Design Website, how to create a website, etc. Google also really likes quality articles to be placed on search engines. Below are a few tips for creating quality articles that readers and google like.

Learn the Character of Your Readers

If your goal is to create articles to read and share with others, you need to determine the topics your readers need. You can know what they want by means, you participate in forums or social media to see what they often ask others and this is your chance to choose the topic of discussion.

Use Interesting Titles and Curious Making

Of the 100 people who came to your site / blog, there were at least 80 people who would read the title of the article, but only 20 people would read the contents of the article. If this is not imagined, you will lose enormous potential. Make the title of your article as attractive as possible to tempt potential visitors to read your article.

Writing Articles in Over 300 Words

One important consideration of a blog seems to be that the quality is based on the length of the article you are writing, articles that are too short will not … Read the rest

Help Desk Merchant Account & Increased Customer Engagement

In the modern digital world, it’s becoming more and more important to be able to impress customers before they leave your website. How can you keep your customers longer on your website so to avoid increasing the bounce rates and decreasing your position in the Google SERPs? This article will tell you how.

Steps to Boost Customer Engagement on Your Website   

As you know, user engagement is too important for your marketing efforts. If you want to increase the awareness of your brand, work on improving your customer engagement. Of course, you might have already read about offering rewards, incentives, and freebies; including social sharing buttons; being user-friendly, fast, and mobile-friendly; using videos; and offering easy-to-find navigation.

What else can you do?

  • Provide Personalized Service Through Live Chat

Live chat can help you gather consumer data while addressing your customers’ needs. Such data can include demographics, preferences, and interests.

  • Use Chatbots

Chatbots can engage exactly when you need it. They can help you anticipate your customer’s needs better.

  • Include User-Feedback Polls and Surveys

What’s valuable for you can prove to be less valuable for your customers. Polls and surveys can help you better understand your customers. Consider including a generic poll in the middle of your webpage or in the side. You can also use it as a polite popup.

  • Create a Quiz

Design a quiz related to your brand. Make sure to capture the visitors’ email addresses and only then show the results.

  •  Hold a Contest

Consider collecting emails as entries for a prize. Involve having others post content on social media or their own sites and link back to the contest page you’re offering.

  • Create Discussion Threads and Forums

These can help you see what your users are discussing about you. As a result, you’ll discover your … Read the rest

Best practices and trends to follow for a successful e-commerce website

According to statistics, e-commerce is mounting at a fast pace every year and shows an increase of nearly 20% annually. So, it is quite clear that e-commerce is one of the most profitable businesses and therefore the retailers should ensure that their e-commerce website is working efficiently. Professional services of e-commerce web design Dubai should, therefore, be considered so that the e-commerce sales continue to rise steadily. These professionals will ensure that your e-commerce website follows the latest trends serving the e-commerce industry. Here are a few of the latest trends and practices that should be followed.

E-commerce keyword research

A thorough keyword research is necessary for running an efficient e-commerce marketing campaign.  This will help you in knowing your customers even better. Starting with a list of targeted keywords, you can initiate to reach your potential customers. Once you get accurate and relevant keywords for your e-commerce business, your website traffic will increase, and you will also be able to learn more about your consumers more than the competition

User Experience (UX)

The user experience of your e-commerce website should be tailor-made according to the requirements of your customers. Therefore, it is essential to remain updated with the new techniques used to manifest a better UX in the website design. UGC or user-generated content, where the consumer is encouraged to write a review of your brand, is of a great value for both you and your visitors. The user experience is being considered by Google and other search engines and is used for increasing the conversion rate of your business.

Stay relevant and stay stocked throughout the year

When you will stay relevant to the seasons and cultural fads, your e-commerce website will get more visitors. Having limited period sales and promotions will help you to keep up with … Read the rest

How to know if your WordPress site has been hacked?

Everything about WordPress is great but the biggest bummer is it’s not great when it comes to security. Since it’s so popular, hackers are well familiar with its vulnerabilities. Are you here because you think your WordPress site has been hacked? Before moving on to the measures to recover your site, let’s have a look at the signs that confirm the attack:

Sudden decrease in traffic

This is probably the first thing you will notice. It happens when a hacker redirects the existing traffic away from the main site. To take a good look, check your Google Analytics reports. Sometimes, a sudden drop in the traffic is because of the safe browsing tool by Google that shows warnings to your users regarding your site. This could be the cause of a sudden decline in web traffic too.

No access to the admin account

If your admin account is not accessible, that means you have been hacked.  You can lose all access if someone changes your passwords or even deletes your account. In some cases, you are able to log in but your administrative controls are missing. That means the hacker has removed your ability to control your site.

Your site redirects to another URL

If your website redirects to another site, that is another indication you have been hacked. In that case, Google your band name and you will see that your URL has been compromised. You will also notice a drop in web traffic. It is recommended to check your site when you have logged in and out of your account. Sometimes, the redirects only impact the users who have logged out. This is a trick used by hackers so that the website administrator does not know his site has been hacked.

In case the redirect URL takes you … Read the rest

How to get more fans on Facebook?

We all know Facebook is the king of social media with more than 2 billion active monthly users. It is a great platform to promote your products and services. To take advantage of Facebook for business purposes, you will need a good amount of fan following on your business page.  The thing is getting more fans is easier said than done.  You have to follow the right strategy and it will not bring results overnight.

Both time and money are required to bring fans on your Facebook page. Take a look at some ways you can successfully get more fans:

Identify your fan base

Lots of businesses skip this step and to be honest, it is the most critical one. Not everyone on Facebook is your target audience. If you randomly bring traffic that isn’t interested in your product or service, they will never convert. So to begin with, you first have to find identify your fan base. You can identify them on the basis of likes, interests, location and demographics.

Share interesting content

What most people do is simply share links and add a thumbnail whenever it comes to sharing something on their Facebook page. Experts say that there should be some description about the URL too. You can give them valuable information in the form of a list. They will definitely like the post even if they don’t click the URL to read the whole thing. This may or may not increase website visits but it will increase engagement on your post.

Cross-promote on other social networks

Yes, it is totally legit to use other social media business pages to promote your Facebook page. You can tweet about your Facebook page to encourage your followers on Twitter to connect with you on Facebook too. It is not just … Read the rest