SEO can get a little complicated especially if you bump into some of its myths before you get the correct facts. Due to such reasons, most people are entirely misled, and especially, the newbies when it comes to deciding on what should be done to make SEO successful.
With the knowledge that there exists both on-site and off-site SEO, it is also important to understand that both hold equal importance when it comes to a successful digital marketing strategy. On-site SEO refers to all the activities within your website that look to ensure that your site is optimized for search engines.
Diving right into it, the following are on-page or on-site SEO strategies that will take your brand to the next level.
1. Great web design
Successful SEO starts with the perfect website design. While doing it all by yourself could be challenging especially if you are new to the field, you can always seek help from Website Design UK for the best website design. A good website design goes a long way in ensuring that the visitors that come to your site have an easy time locating your pages.
Also, a good website design makes it possible for the Google bots to index your pages.
2. Internal Linking
The use of internal links is also another effective way of enhancing your site’s architecture. A good site architecture contributes to excellent user experience. Internal links help you connect your content and also enlightens Google of your site’s structure.
3. Optimizing your website’s loading speed
Your page loading speed will make or break your SEO. Note that visitors will exit your page if it takes more than four seconds to load, it may sound harmless. Well, you are in for a rude surprise. Slow page loading speed will increase your site’s bounce rate and lower the dwell time.
In the eyes of the search engine, it means that you are not able to provide valuable content to your audience and your user experience is not the best. For that, you will not be given the high rank that you may deserve due to a slow loading speed.
4. Image optimization
The other on-page SEO strategy that you need to employ is image optimization. By image optimization, it means that you need to use the correct image formats, compress your images so that it does not affect your site’s loading speed. Also, you need to use keywords in the captions of your images for maximizing relevance to the image.
5. Include social sharing buttons
Note that the goal is to drive as much traffic as possible to your website. One of the most effective ways of extending your reach is through social shares and likes. You can incorporate this with the off-page SEO strategy of social media engagement.
While designing your website and publishing content, ensure that a share button is included. This will make it easier for the audience that finds your content useful to share it with friends and other people that they feel might be interested in it.
6. Meta Descriptions
Most people tend to ignore the importance of Meta descriptions. You cannot afford to do that! Meta descriptions are what give the visitors a first impression of your site. A well-structured Meta description will increase your traffic and ranking.
While a Meta description should not exceed 160 characters, it is essential that you ensure that all the critical information has been included. A Meta description acts as a summary of what you have. Also, errors should be avoided and the target keywords included in the Meta descriptions to make them more effective.
7. Friendly URLs
Friendly URLs are one of the winning on-page SEO strategies. Friendly URLs create an excellent experience for the crawlers. Does that benefit your site? Well, yes actually in all ways. If it is easy for the bots to crawl your site, it means that being indexed will also be easy.
You should consider using shorter URLs and include targeted keywords. Friendly URLs always perform better in the search engines.
8. Keyword Density
When talking of keyword density, it does not mean that you should hop onto keyword stuffing. No. it no longer works. Initially, webmasters used to rank for stuffing buy Google changed its algorithm. That is after noticing that the keywords being used were not valuable to the users.
For excellent on-page SEO, you should include keywords in your Meta descriptions, URLs and throughout your content. However, the keywords need to remain relevant. By doing so, you will be making it easy for the search engines to understand what your content is about, and consequently, it will be easier for your pages to get indexed for the audience to find you.
You can never go wrong with the on-page SEO strategies above. Give them a shot, and you will have a different story to tell!