Website Design and Location: How to Make Sure Your Design Fits the Target Market

Anyone who’s interested in website design has read the same general advice about attracting the visitors’ interest and making a memorable web page by including elements such as negative space, visible calls to action and mobile-friendliness. But what about details such as the location of the business you’re designing for? How do you include this in your design practices? Read along to find out.

Traffic Hosts

Say you have an online store based in Canberra, Australia that’s selling shoes. Shoes aren’t restricted to the regional audience of Canberra, so you’ve targeted a global audience. What happens if a lot of people in Italy love your products and visit your website?

If you have a local web hosting provider with no servers near Italy, the huge number of Italian visitors will drastically slow down your website’s speed. Besides, according to the website design Perth business Magicdust, 40% of people leave if the website takes over three seconds to load. The solution is simple: use a web host with servers throughout the world, a hosting plan that’s fit for a lot of traffic as well as a CDN.

Colours and Meanings

We are culturally conditioned to attribute different meanings to colours. Take black and white, for instance… In Western countries, black is the colour of mourning, while white is used for happy celebrations, like weddings. In some Eastern countries, these attributions are reversed.

Apart from these general connotations, find out if there are specific colours that the locals associate with something that’s important to them, like a local team or landmark.

Connect Through Images

We all know that a picture is worth a thousand words, so the images you choose to include in your website design are essential to connect with your audience. And this is where the issue of stock photos comes in, those free, general images you can find after a quick Google search.

While these may be OK for global audiences, local audiences need something more personal that they can relate to. This may sound like too much work, but there are plenty of resources online that show you how to create custom images for your website design.

Connect through Words

While a picture may be worth a thousand words, a million pictures don’t equal a good concept. But this concept has to be appropriate for the type of audience you have: global versus local.

If you’re writing to a global audience, your messages should be short, without any colloquial words, emphasising the product and your global presence. Local audiences need longer copy, with plenty of jargon and a strong focus on your location.

In Conclusion

One of the most common website design mistakes is to concentrate on your service or product instead of your actual visitors. Websites that serve globally versus locally differ in some key points, but the good news is you can employ these differences to your own advantage in your website design!