We all know Facebook is the king of social media with more than 2 billion active monthly users. It is a great platform to promote your products and services. To take advantage of Facebook for business purposes, you will need a good amount of fan following on your business page. The thing is getting more fans is easier said than done. You have to follow the right strategy and it will not bring results overnight.
Both time and money are required to bring fans on your Facebook page. Take a look at some ways you can successfully get more fans:
Identify your fan base
Lots of businesses skip this step and to be honest, it is the most critical one. Not everyone on Facebook is your target audience. If you randomly bring traffic that isn’t interested in your product or service, they will never convert. So to begin with, you first have to find identify your fan base. You can identify them on the basis of likes, interests, location and demographics.
Share interesting content
What most people do is simply share links and add a thumbnail whenever it comes to sharing something on their Facebook page. Experts say that there should be some description about the URL too. You can give them valuable information in the form of a list. They will definitely like the post even if they don’t click the URL to read the whole thing. This may or may not increase website visits but it will increase engagement on your post.
Cross-promote on other social networks
Yes, it is totally legit to use other social media business pages to promote your Facebook page. You can tweet about your Facebook page to encourage your followers on Twitter to connect with you on Facebook too. It is not just Twitter, you can cross-promote on YouTube, LinkedIn, and even Instagram.
Having a Facebook page is not enough you have to be active on it. The more you engage and involve with your existing followers, the more you will grow. Ask them questions, participate in discussions, answer the questions of your fans, arrange contests, and get feedback. You need to build a relationship with your audience to actually grow. As long as your presence is worth following, you will keep on getting new fans.
Use Facebook ads
You can even spend a little money to bring more fans on your Facebook page via Facebook ads. You can use Facebook’s self-service ad platform for not just boosting posts, getting more leads or increasing conversion but for increasing your fan base.
The procedure is quite simple. All you have to do is set your goal, select your audience and set the daily budget plus duration. In the beginning, run some test campaigns to see how it goes and how much cost per click you have to pay for these fans. To learn more about Facebook advertising, check this guide.
There is a lot more you can do besides these tips. Start with the basics first and then move to advanced strategies.