According to statistics, e-commerce is mounting at a fast pace every year and shows an increase of nearly 20% annually. So, it is quite clear that e-commerce is one of the most profitable businesses and therefore the retailers should ensure that their e-commerce website is working efficiently. Professional services of e-commerce web design Dubai should, therefore, be considered so that the e-commerce sales continue to rise steadily. These professionals will ensure that your e-commerce website follows the latest trends serving the e-commerce industry. Here are a few of the latest trends and practices that should be followed.
E-commerce keyword research
A thorough keyword research is necessary for running an efficient e-commerce marketing campaign. This will help you in knowing your customers even better. Starting with a list of targeted keywords, you can initiate to reach your potential customers. Once you get accurate and relevant keywords for your e-commerce business, your website traffic will increase, and you will also be able to learn more about your consumers more than the competition
User Experience (UX)
The user experience of your e-commerce website should be tailor-made according to the requirements of your customers. Therefore, it is essential to remain updated with the new techniques used to manifest a better UX in the website design. UGC or user-generated content, where the consumer is encouraged to write a review of your brand, is of a great value for both you and your visitors. The user experience is being considered by Google and other search engines and is used for increasing the conversion rate of your business.
Stay relevant and stay stocked throughout the year
When you will stay relevant to the seasons and cultural fads, your e-commerce website will get more visitors. Having limited period sales and promotions will help you to keep up with the latest trends in your products and services. Display your inventory with good images and use internal links to take users to a certain product page. You can display a seasonal product near some everyday product to encourage its sale.
You also must keep your inventory stocked. But if a certain product is out of stock then in place of hiding it, keep up the display and let the visitor know that you usually sell the product but are currently out of it. You can also display a similar item to the out of stock product to boost sale.
Write relevant and informative content
An SEO rich site will not only increase the ranking of your website but will also increase its visibility. The best way to make your website SEO rich is by optimizing the content. Enhance the category pages and product lists and start to write the content for products under these optimizing them with SEO.
User reviews, comments, and suggestions on your website and social media will let your audience speak about your product or service. User-generated content will be useful for your website keeping it fresh and interactive. It will also help in gaining insight of the product and services, letting you know what your customers want and how popular are your products.
For achieving success on SEO, you must ensure that your e-commerce website is mobile friendly. This is necessary as more than 70% of consumers like to shop using mobile phones or mobile devices like tablets. Therefore, it is essential that your e-commerce website is mobile friendly or responsive. Having it done will also let you attain high positions on SERPs. Moreover, search engines place a responsive website at top of the pages, thus increasing web traffic.
One of the best ways to propel your business is by influencer marketing. The influencers ensure to present your business before the right audience and increase its visibility. Well for this you must also look for appropriate influencers who share similar interests. Once you get them right, you will certainly be able to boost your sales.
Hiring the best digital marketing agency that also offer the services of e-commerce web design would be helpful to monitor all the above-mentioned aspects and boost sales. Minds Metricks is one of the best companies here that must be considered for your digital marketing needs.