In the modern digital world, it’s becoming more and more important to be able to impress customers before they leave your website. How can you keep your customers longer on your website so to avoid increasing the bounce rates and decreasing your position in the Google SERPs? This article will tell you how.
Steps to Boost Customer Engagement on Your Website
As you know, user engagement is too important for your marketing efforts. If you want to increase the awareness of your brand, work on improving your customer engagement. Of course, you might have already read about offering rewards, incentives, and freebies; including social sharing buttons; being user-friendly, fast, and mobile-friendly; using videos; and offering easy-to-find navigation.
What else can you do?
- Provide Personalized Service Through Live Chat
Live chat can help you gather consumer data while addressing your customers’ needs. Such data can include demographics, preferences, and interests.
- Use Chatbots
Chatbots can engage exactly when you need it. They can help you anticipate your customer’s needs better.
- Include User-Feedback Polls and Surveys
What’s valuable for you can prove to be less valuable for your customers. Polls and surveys can help you better understand your customers. Consider including a generic poll in the middle of your webpage or in the side. You can also use it as a polite popup.
- Create a Quiz
Design a quiz related to your brand. Make sure to capture the visitors’ email addresses and only then show the results.
- Hold a Contest
Consider collecting emails as entries for a prize. Involve having others post content on social media or their own sites and link back to the contest page you’re offering.
- Create Discussion Threads and Forums
These can help you see what your users are discussing about you. As a result, you’ll discover your … Read the rest